We strive to be the "Brand Launching Engine” Forever Collective manages a curated and diversified supplier network to develop and launch brands in collaboration with key opinion leaders (KOLs). The management covers product development, marketing, and logistics.

Key comparisons are made between different business models:

1. Single Category DTC Brand: Lacks portfolio diversity, has slow speed to market, and limited flexibility.

2. Diversified Portfolio Business: Has portfolio diversity, built-in marketing, and flexibility but is slower in market entry depending on mergers and acquisitions (M&A).

3. Forever Collective: Combines the strengths of both models, offering fast market entry, wide market segments, optimized operations, and high flexibility, while maintaining portfolio diversity and an in-built marketing component.

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WHY INFLUENCER MARKETING?

1. Post-revenue cost model - Costs are incurred after revenue is generated, making it financially efficient.

2. Higher trust levels - Influencers build trust, leading to better conversion rates.

3. Speed to Market - Influencer marketing enables quick product launches.

4. Viral Potential - Increased chances of content going viral.

5. Optimized Pre-Revenue Ad Spend - Efficient use of ad spend before revenue is generated.

How to Unlock Their Full Potential?

1. Increased Earnings Potential - Influencers can earn more through successful campaigns.

2. Coordinated Intensive Rollout - Systematic and organized campaign execution.

3. Diversified Product Portfolio - Leveraging a range of products to appeal to a wider audience.

4. Supported by a Professional Full Stack Team - Backing by an expert team for seamless execution.

5. Minimum Effort Required - The process is streamlined to require minimal effort from influencers.

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Comparative simulation between two business models:

Key Points:

1. Pre-Revenue Costs Comparison:

• Forever Collective Model: The pre-revenue costs are significantly lower, at 16.4% compared to 51.7% in the conventional business model.

• Conventional Business: Faces higher pre-revenue costs due to full salaries, inventories, and advertising expenses before revenue generation.

2. Cost Breakdown:

• Salaries: Forever Collective pays up to 60% of the market rate, which is lower than the conventional model.

• Inventories: The Forever Collective model minimizes inventory costs by selecting minimum order quantities (MOQ).

• Advertising: The Forever Collective model optimizes pre-revenue advertising spend, making it nearly minimal compared to the conventional model.

The Forever Collective model is designed to minimize pre-revenue costs, particularly in salaries, inventory, and advertising, leading to a more cost-efficient and risk-averse approach before generating revenue.

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CDP: Forever Collective’s operational framework, emphasizing scalability and efficiency in managing multiple brands.

Key Components:

1. Internal Facing Elements:

• Warehousing & Logistics Partner: Manages inventory and shipping logistics.

• Centralized Customer Support: Provides a unified customer service experience across all brands.

• Manufacturing Partners: Responsible for the production of goods.

• 3rd Party Payment Providers: Handles payment processing for transactions.

• Accounting: Manages financial operations and bookkeeping.

2. Customer Data Platform:

• Acts as the central hub where all internal and external data flows. It integrates data from the various partners and brand websites, creating a centralized database. Our platform reduces the operational complexity typically faced by companies when launching and managing multiple brands.

3. Customer Facing Elements:

• Brand Website A, B, X: Represents the different brand websites that are connected to the central Customer Data Platform. All customer 1st party data, interactions and transactions from these websites are fed back into the Forever Collective's centralized platform.

Summary:

Forever Collective System allows for a scalable, efficient, and integrated approach to managing multiple brands. By centralizing customer data and connecting all operational partners through a single platform, we can reduce operational load and streamline the launch and management of new products and brands.

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